Parkjun Beauty Lab Seongsu is a Seoul hair salon that carries the name of Parkjun, Korea's first male hairdresser. It continues more than forty years of craft that began with his first salon in 1981, and it is open every day of the year from 10:00 to 20:00 on the ground floor of 37 Seongsui-ro, Seongdong-gu, Seoul.
From Parkjun Beauty Town to Parkjun Beauty Lab
In 1981 Parkjun opened his first salon under his own name: Parkjun Beauty Town. From there he moved into Myeongdong, and by way of Parkjun 美場 (Parkjun Mijang) the name spread across the country. In 2002 the business took the name it still carries today, Parkjun Beauty Lab.
The Seongsu salon belongs to that same Parkjun Beauty Lab. Here is the path, step by step:
- Parkjun Beauty Town (1981)
- Myeongdong
- Parkjun 美場 (Parkjun Mijang)
- Parkjun Beauty Lab (2002)
- Parkjun Beauty Lab Seongsu
"Be the best, or be the first"
That line sits on the very first screen of the Seongsu salon's website. The salon has put its name behind a "first", the name of Korea's first male hairdresser, and it has done so in Seongsu, the neighbourhood where trends turn over faster than anywhere else. Its answer to that pace is a set of fundamentals that outlast the trends. You can read more about the salon, and find it on the map, on the salon page.
Colour, perms and the scalp: the three things at the heart of the Seongsu salon
The Seongsu salon narrows down what it does well and goes deep into it. Colour, perms and the scalp sit at the centre, while cuts, clinics and blow-drys are offered alongside them as part of the full menu.
- Colour: anything from tidying the roots to changing the whole tone. The condition of your hair is checked first, and only then is the formula chosen. The colour menu covers root colour, full colour and bleach.
- Perm: from root volume perms to digital perms and magic setting, each one designed to cut down the time you spend on your hair every morning. The perm menu covers the fringe perm, root volume perm, standard perm, digital perm and magic setting perm.
- Head spa: care that starts at the scalp rather than the hair. The condition of your scalp is checked first, and you are then guided to whichever suits it better, the 15 STEP or the 18 STEP premium.
Cuts come in six kinds: the fringe cut, junior cut, designer cut, men's styling cut, team leader cut and associate director cut. There are two clinics, the clinic and the Dia clinic, and styling means a blow-dry. You can see every item on the style page.
Fundamentals, in a neighbourhood that moves fast
The Seongsu salon carries Parkjun's forty-plus years of craft into Seongsu-dong. Because this is a neighbourhood that chases trends quickly, the salon wants to answer with fundamentals that outlast them. That is also why, the more a service changes the shape of your hair, the more it matters to look at the condition of the hair first and then choose the product and the method. For colour, the formula is picked after your hair has been checked. Perms are planned around shortening your morning routine. For the head spa, the course is decided after a look at your scalp.
Six designers
There are six designers at the Seongsu salon, and 1,311 Naver reviews have built up so far (according to the website in September 2026). Each designer works in a slightly different direction. Associate Director Seonghwa has the most reviews in the salon, with 219 Naver booking reviews. Team Leader Seyoung is the designer that the most guests come to through a referral. Designer Heeyeop focuses on personal styling, Designer Jeongwon on layered cuts and medium-length cuts, and Designer Jiyoon on men's design perms, while Designer Yerim is dedicated to scalp care and the head spa. If you would rather look at the designers before choosing, have a look at the designers page.
Salon information
- Address: 37 Seongsui-ro, Seongdong-gu, Seoul (ground floor), opposite the Dukkeobi Mart Ttukseom branch
- Getting here: about 670m from Seongsu Station exit 3, walking towards the cafe street
- Opening hours: every day of the year, 10:00–20:00
- Phone: +82 2-465-6783
- Facilities: Wi-Fi, separate men's and women's restrooms, group visits, pets welcome
To book, go to Naver Booking, where you can choose your designer and your time yourself.
FAQ
- Who is Parkjun?
- Parkjun is the name of Korea's first male hairdresser. In 1981 he opened his first salon under his own name.
- How are Parkjun Beauty Town and Parkjun Beauty Lab related?
- Parkjun Beauty Town was the first salon Parkjun opened, in 1981. After the move into Myeongdong and the Parkjun 美場 (Parkjun Mijang) years, it became Parkjun Beauty Lab in 2002. The Seongsu salon is one of Parkjun Beauty Lab's salons.
- What does the Seongsu salon focus on?
- Colour, perms and the scalp (head spa) are at the centre. Cuts, clinics and blow-drys are also available as part of the full menu.
- Can I get a head spa at the Seongsu salon?
- Yes. There are two courses, the 15 STEP and the 18 STEP premium. The condition of your scalp is checked first, and you are then guided to the one that suits it.
- What are the Seongsu salon's opening hours?
- 10:00 to 20:00 every day of the year. The hours are the same on every day of the week.
- How many designers are there?
- Six. On Naver Booking you can pick a menu listed under each designer and book the designer you want by name.